In the last year Ireland has been suffering its worst in recession 70 years. The glowing fake-tan addicts have refused to give up their favourite cosmetic and most of those who can afford are making no changes in their designer habits. However these hard financial times has led to the recognition of the more stylish and original bargain hunting fashionistas, or as the media are now calling them- recessionistas. Always a favourite among young women, Penneys(Primark in the UK) is indulging in a fierce comeback these days, after years of snooty devotees looking done their noses at the small numbers on the “atmosphere” tags throughout the days of the boom.
While the glossy magazines had been focusing on high street honeys who favour the likes of topshop and River Islands’ repetitive and over priced fashions, and lovers of all things pricey and designer, the “cheap chic” girls have always been shopping away in the shadows. So called “indie chicks” Alexa Chung and Daisy Lowe have been acting under the term, although, we all know that they wouldn’t be caught dead in tights with a price tag less the 20. However with the recession, a phrase which in itself is wearing out, finally the women who have not been so self conscious as to succumb to every fad that has been forced upon us ,are being heralded. Many fashion spreads in the UK and Ireland have been featuring more affordable outlets such as Penneys and Awear, as opposed to expensive high street shops like topshop. Girls really in the know have been clever enough to take a trip to Penneys after spotting something they liked in its more pricey rivals at the very high chance of picking up a cheaper and often better quality version, and now the masses are finally catching on.
With sale signs being stuck into every shop window up and down shopping precincts, they are trying desperately to keep up with clothes stores offering more affordable and equally fashionable items. It was once a seasonal experience to avail of the pleasures offered in 50% off sales, but now it is
common place to be able to walk into a store such as Jane Norman and see a dress “worth” €80 marked down to 40. This has futher spurred on Penneys, the church of the stylish bargain hunters, to improve the style and quality of what the harrods and Brown Thomas brigade call “rip-offs”. Penneys have managed to dodge a predicted downfall in sales due to the controversy over use of sweatshops in Asian countries, however a recent survey has shown that shoppers opt to shop with Penneys because it is common Knowledge that designer products such as Nike, which make infinitely more than Primark also only offer a small percentage of the takings to sweatshops.
It is clear to see that those in search of a good buy were always right, as from these comparison I made show that it could be quite hard to tell the high street shops apart from Primark brands.
Primark is one of the few lower price companies which has not received any scandal about stealing designs. Irish company Dunnes Stores was talking to the courts by designer Karen Millen for ripping off two of her blouses and selling them for a fraction of the price. It was stated that company’s like Dunne’s should make more of an effort to include distinguished differences in their products in order to avoid any copyright accusations.
Rise and Rise of PENNEYS
13 JunIn the last year Ireland has been suffering its worst in recession 70 years. The glowing fake-tan addicts have refused to give up their favourite cosmetic and most of those who can afford are making no changes in their designer habits. However these hard financial times has led to the recognition of the more stylish and original bargain hunting fashionistas, or as the media are now calling them- recessionistas. Always a favourite among young women, Penneys(Primark in the UK) is indulging in a fierce comeback these days, after years of snooty devotees looking done their noses at the small numbers on the “atmosphere” tags throughout the days of the boom.
While the glossy magazines had been focusing on high street honeys who favour the likes of topshop and River Islands’ repetitive and over priced fashions, and lovers of all things pricey and designer, the “cheap chic” girls have always been shopping away in the shadows. So called “indie chicks” Alexa Chung and Daisy Lowe have been acting under the term, although, we all know that they wouldn’t be caught dead in tights with a price tag less the 20. However with the recession, a phrase which in itself is wearing out, finally the women who have not been so self conscious as to succumb to every fad that has been forced upon us ,are being heralded. Many fashion spreads in the UK and Ireland have been featuring more affordable outlets such as Penneys and Awear, as opposed to expensive high street shops like topshop. Girls really in the know have been clever enough to take a trip to Penneys after spotting something they liked in its more pricey rivals at the very high chance of picking up a cheaper and often better quality version, and now the masses are finally catching on.
With sale signs being stuck into every shop window up and down shopping precincts, they are trying desperately to keep up with clothes stores offering more affordable and equally fashionable items. It was once a seasonal experience to avail of the pleasures offered in 50% off sales, but now it is
common place to be able to walk into a store such as Jane Norman and see a dress “worth” €80 marked down to 40. This has futher spurred on Penneys, the church of the stylish bargain hunters, to improve the style and quality of what the harrods and Brown Thomas brigade call “rip-offs”. Penneys have managed to dodge a predicted downfall in sales due to the controversy over use of sweatshops in Asian countries, however a recent survey has shown that shoppers opt to shop with Penneys because it is common Knowledge that designer products such as Nike, which make infinitely more than Primark also only offer a small percentage of the takings to sweatshops.
It is clear to see that those in search of a good buy were always right, as from these comparison I made show that it could be quite hard to tell the high street shops apart from Primark brands.
Primark is one of the few lower price companies which has not received any scandal about stealing designs. Irish company Dunnes Stores was talking to the courts by designer Karen Millen for ripping off two of her blouses and selling them for a fraction of the price. It was stated that company’s like Dunne’s should make more of an effort to include distinguished differences in their products in order to avoid any copyright accusations.